In order to prevent more products from going to waste, Auchan now reserves part of the store for everything that is nearing its sell-by date.
For safety reasons, supermarket products are removed from the shelves as soon as they expire. And consumers tend to choose those with a longer shelf life.
To combat food waste, Auchan has decided to encourage consumers to take end-of-life products home. To this end, it has created a space in its stores where only these products are to be found, clearly marked. In addition, these products are sold at a discount.
In this section you can find yogurts, salads, meals, packaged meat and fish, as well as cheese products, cold meats and groceries. Price reductions can be up to 50%.
This is one of many initiatives by the supermarket chain, which in recent years has invested in reducing waste.
This is the case with the app created to calculate food waste, or the boxes of more mature fresh produce sold at a lower price. You can see more of Auchan’s sustainability initiatives on this website.
Marta Cerqueira is from Minho and a vegetarian. Luckily, she lives in Lisbon, where there is more tofu than sarrabulho. She has been a journalist for over 15 years, the last of which writing about food and sustainability. Now, out of the newsroom, she continues to write whenever she can, be it in magazines, journals, post its, or on her Instagram page, which she uses to share a life divided between being a mom-person-foodie-traveler. Still, she created Peggada so she could write about what doesn't fit in a magazine, journal, post it or Instagram: a better world.
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