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Facebook and Instagram campaigns that encouraged “false or biased” speech about the climate crisis were analyzed.
The oil and gas industry spent about 3.7 million euros on posting “misleading” messages on social media about the climate crisis in connection with the last climate summit. The news is advanced by the Spanish news agency EFE, quoted by Lusa, after analyzing the report of the Climate Action Against Misinformation Network (CAAD).
The study analyzes Facebook and Instagram campaigns that encouraged “false or biased” discourse about the climate crisis in the context of the international meeting.
What is considered climate disinformation anyway? The report, coordinated by the Institute for Strategic Dialogue, and which relied on the work of organizations and groups such as ACT Climate Labs, Code for Africa, Climate Nexus, Greenpeace and the Union of Concerned Scientists, among others, climate disinformation is the dissemination of content that minimizes the severity of climate change, denies it, or presents it as positive for halting global warming measures that contradict the scientific consensus on the subject. Also in the same study, the fossil fuel industry, considered to be the main cause of global warming, is among those that spent the most on “climate disinformation” ads regarding COP27.
Between September 1 and November 23, 2022 the investigation identified 3781 ads – most of them promoted by the Energy Citizens group, linked to the American Petroleum Institute.
Recall that the 27th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP27) was held in November 2022 in Sharm el-Sheikh, Egypt.
The Conferences of the Parties dedicated to climate change are an opportunity
for the United States of America to come together to discuss a common problem, and this discussion ends up attracting many other important figures, such as scientists, young activists, and members of the most varied industries. And the course of the negotiations can be profoundly influenced by these figures present, but also those absent.
The most recent COP was marked by the absence of Chinese President Xi Jinping and Indian Prime Minister Narendra Modi. Russia also chose not to be represented at the COP, making three of the largest global emitters show a clear lack of interest in being part of the debate on climate change framed by the United Nations. In addition, the conference was attended by more than 600 representatives belonging to fossil fuel industry lobbies, a 25% increase over the previous year’s COP.
Marta Cerqueira is from Minho and vegetarian. Luckily, she lives in Lisbon, where there is more tofu than curd. She has been a journalist for over 15 years, the last of which writing about food and sustainability. Now, out of the newsroom, she continues to write whenever she can, be it in magazines, journals, post it, or on her Instagram page, which she uses to share a life that is divided between being a mom-person-foodie-traveler. Still, she created Peggada so she could write about what doesn't fit in a magazine, journal, post it or Instagram: a better world.
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