Online store for jeans produced from materials wasted by the fashion industry and recycled.
NOWA Jeans (No Waste Jeans) provides a new cycle for materials that have already reached the highest levels of quality and consumed enormous amounts of water, energy, chemicals, and occupied vast areas of cultivation. Materials that would otherwise be incinerated or accumulated in landfills, seriously damaging the planet.
Besides being genuinely sustainable, the pieces enhance the design and clothing, like a second skin. They are carefully designed and crafted from materials made to last. The pieces mix temporality with fashion trends.
NOWA Jeans is an attitude for a world without waste.
This project actively contributes to reduction of waste generation through prevention, reduction, recycling, and reuse. This SDG also aims to reduce global food waste in production and consumption.
➡️ To discover more businesses that are aligned with Sustainable Development Goal 12 “Sustainable Production and Consumption” click here.
➡️ For news, tips and interviews about this topic, click here
➡️ Want to know more about the 17 United Nations Sustainable Development Goals? Click here
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