DiVERGE
Diverge aims to turn sneakers into an instrument of expression and social change. For this purpose, they have created a platform that allows you to
Diverge aims to turn sneakers into an instrument of expression and social change.
For this purpose, they have created a platform that allows you to digitally customize your sneakers before purchase, focusing on the creation of fully customizable sneakers, developed from a dozen base models. Customers can choose details such as colors or components. Thus, everything is tailor-made, avoiding overstocking.
In addition to being made in Portugal, they have a strong social component. Through the Imagine program, they provide training to young people from underprivileged neighborhoods, who can put what they learn into practice by designing their own sneakers, participating in the collection’s launch campaign, monitoring the results and seeking to maximize sales.
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This project supports actions that promote the reduction of inequalities, empowerment, and social, economic, and political inclusion of all, regardless of age, gender, disability, race, ethnicity, origin, religion, or economic or other statuses.
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