BabyLoop is an online platform that was created in 2019 in partnership with tech startup The Loop Co (which works on e-commerce solutions to increase the circular economy). As The Loop Co’s e-commerce director Gustavo Alves says, “at a time when the birth rate in Portugal is at an all-time low and inflation is hitting records, we want to help Portuguese families so that the purchase of all the products necessary for a child’s education is not a burden that is difficult to bear.
The starting process is simple and convenient. You send a photo and, within 12 hours, the platform evaluates the product. In a second phase, you can drop it off at one of the 87 Continente participant stores throughout the country, or request the home pickup.
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Sustainable Development Goals 🍃
This project actively contributes to reduction of waste generation through prevention, reduction, recycling, and reuse. This SDG also aims to reduce global food waste in production and consumption.
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Brand of baby textiles made with 100% organic, undyed, ultra-natural, chemical-free cotton. The products are manufactured in Portugal and certified by the European Ecolabel (EcoLabel),