BabyLoop

BabyLoop is an online platform that was created in 2019 in partnership with tech startup The Loop Co (which works on e-commerce solutions to increase the circular economy). As The Loop Co’s e-commerce director Gustavo Alves says, “at a time when the birth rate in Portugal is at an all-time low and inflation is hitting records, we want to help Portuguese families so that the purchase of all the products necessary for a child’s education is not a burden that is difficult to bear.

The starting process is simple and convenient. You send a photo and, within 12 hours, the platform evaluates the product. In a second phase, you can drop it off at one of the 87 Continente participant stores throughout the country, or request the home pickup.