The lack of options and high prices are the main obstacles pointed out by those looking to travel more sustainably.
According to Booking.com, 50% of tourists say they don’t mind paying more for an experience or accommodation with sustainable certification, making them feel that they are having a positive impact.
With inflation, travelers are faced with the dilemma of choosing between sustainability and spending: 49% believe that more sustainable travel options are too expensive and 47% would like to receive tips on how to travel more sustainably on a limited budget.
The report “Sustainable Travel Report 2023” by Booking.com found that by 2023, three-quarters of respondents said they would like to go on vacation with a lower carbon footprint, but encountered obstacles. “We know that there are some barriers that are being faced. So although they have the intention, there is also something stopping them from doing it, and that is the cost, or the perception of cost. They think that sustainable options are too expensive and they also have this idea that there are very few options to choose from,” Danielle D’Silva, Booking.com’s director of sustainability, told Euronews during the Destination Europe Summit (held in June).
The report also reveals that travelers are looking for more meaningful ways to spend their money and are increasingly adopting sustainable travel behaviors, such as: turning off the air conditioning, reusing towels in the accommodation, turning off the lights and appliances in the accommodation when they are not there, recycling waste and choosing not to have their room cleaned every day.
Today’s tourists are more adept at authentic, regenerative vacations with maximum positive impact, whether on the local community or on protecting the environment, wildlife and natural habitats. However, they do point out the importance of discounts and economic incentives for adopting greener choices.
During the Destination Europe Summit, Eduardo Santander, executive director of the European Travel Commission, also pointed the growing demand for sustainable tourism. “People are looking for real experiences and we see that tourism is changing in a way that is becoming almost a social necessity (…). But we also want people to understand that tourism implies a responsibility towards the local communities and the entrepreneurs, but also towards yourself, that you want to do something that is not only good for you, but also good for the environment, society and the people around you.”
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Making the exchange trip by train, bus or shared car gives students a bonus of 50 euros and four days’ subsistence allowance. The Erasmus program
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