Tiktok is not only about viral dancing, some are using the platform as a weapon for climate action. Find here the accounts you must follow.
Tiktok was one of the digital windows that invaded several houses, especially during quarantine. This is a social network where, like all the others, you can find everything: hymns to materialism (the so-called “hauls”), viral dances or endless videos of the most varied recipes, also subject to viralization (such as Gigi Hadid’s pasta or Jennifer Anniston’s salad).
But there is more at this social network, including important information about sustainability. Peggada explored the world of GreenTok, the greener, more sustainable side of Tiktok, and leaves you with some people/content creators/activists you should follow. These four accounts are proof that being friendlier to the planet can be just a click away.
1. @ReLauren: but make it sustainable
Lauren, an eco-communicator from Los Angeles fills her platform with mini-series like “food for tought” with food content and “but make it sustainable” with content on how to have more sustainable habits.
Those who follow her know that she uses the prefix “Re” in a green wordplay that refers to concepts such as recycle, repair, and reuse, and that one of her missions was to challenge her father – a heart patient – to complete a month of vegan eating.
This is a digital space that can be a starting point for making us question our daily lives: what is the simplest way to eat, what is our daily consumption of water, where does the food we eat come from. ReLauren constantly challenges her followers to enter into an exercise of questioning the different dimensions of the planet’s sustainability whenever she repeats her slogan “food for tought.”
2. @MayaLeinenbach: the introduction to vegan cooking
Since food is one of the best adaptations we can make on an individual level to reduce our footprint, it is wise to follow everyone who shows us the best tricks to make our vegan dish the envy of the family lunch. And Maya does this, making everything look simple (and delicious!). In this account we can follow collections dedicated to budget meals and comfort food, but not only, since part of its content is dedicated to her expeditions to gastronomic universes outside her culture.
3. @spicymoustache: urban farming in central London
This account can be interpreted as an urban gardening manual for all those who want to see their meals grow on their balconies. Besides being
a place to share various tricks related to creating a garden in an urban context, this is also a digital space dedicated to zero waste education where we learn how to use vegetables and legumes (that we have planted or not) in their entirety. In short, this Londoner dedicated to the land and to fighting waste makes her account a hymn to the potential of our space and each ingredient.
4. @catarinafpb: ideas for a more sustainable world in Portuguese
This account is an authentic guide to a more environmentally friendly daily life. A scroll through Catherine’s account can lead us to several paths. Do you know how to eat chocolate more responsibly? How to cook using banana peels? How to wrap presents without using classic wrapping paper? If the answer is no, you know where to turn.
Leonor (better known as Nônô) inherited the taste for nature from her paternal grandfather, who used to carry seeds in his pockets to plant them when the time was right. She founded the Environmentalist Nucleus at the University where she graduated, was involved in civil disobedience movements for climate justice, and studied in London where she tasted the best veggie burger she knows to date. She pursued a master’s degree in Political Science and International Relations because it is an area she considers key to create a paradigm for climate justice. She went to Paris to deepen her knowledge in sustainability and later to write a thesis in the same area. Proud of her pots of mint and basil, an avid reader, a fan of afternoons spent around the table, an apologist for simplicity. She suspects she would be happy with a vegetable garden and a profession associated with sustainability and human rights.
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