Picco Natural Care

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Picco Natural Care is a handmade solid shampoo brand produced in Fundão, born to treat hair in a healthy and sustainable way, respecting nature. Using natural and sustainably sourced ingredients, this line is vegan and cruelty-free, using only 20-25% water, giving it greater durability, in addition to being suitable for straightened hair. Inspired by the brand’s concept, the identity intends to convey the sensitivity and purity of the ingredients with a minimalist and raw approach. The cutter at the top of the packaging, geometrically representing healthy strands of hair, allows people to better sense the fragrance of each product. The packaging was thought and produced with ecology in mind – made with recycled papers and printed in a single color – combining different materials to obtain a clean but conscious look, without compromising its main mission of maintaining the brand’s sustainability values. Picco currently offers three types of solid shampoo: – PICCO 01 – regular hair (lemon grass) – PICCO 02 – oily hair (mint and nettle) – PICCO 03 – dry hair (lavender and pink clay)

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Sustainable Development Goals

This business promotes the protection and restoration of water-related ecosystems, including mountains, forests, wetlands, rivers, aquifers, and lakes.