A Padaria Portuguesa and Refood fight food waste: “This venture was very natural”
Padaria Portuguesa’s Christmas campaign is run in partnership with Refood, with the aim of attracting new volunteers to get more people involved in the fight
Falling Fruit is a collaborative platform where you can see where food is available, from fruit trees in public places to garbage cans with excess food waste.
You can find a pear tree near Avenida da Igreja, in Alvalade, Campo Grande is full of orange trees, and Príncipe Real is the place to go during fig season.
All these trees are in public places and we often only notice them when we trip over the fruit which, with no one to pick it, ends up falling to the ground. Falling Fruit was created with this waste in mind and with the potential of having trees that are not merely decorative.
This platform is collaborative and was created by Caleb Philips and Ethan Welty, both avid food hunters, who launched an interactive map that identifies more than half a million places around the world where fruit and vegetables are available. The “Falling Fruit” project identifies all kinds of fruit trees in public parks and along city streets, from the UK to New Zealand — and Portugal is also on the map. Anyone can contribute with information they collect from what they see in their city, but the platform’s creators guarantee that they already also have many privately owned trees with excess production on the map so that the fruit doesn’t spoil.
The map resembles the ones we see on Google Maps and, at first glance, we can only view large orange circles identifying the cities that have already been patrolled. “When you zoom in on the map, you’ll see that all those orange balls are replaced by red dots, which you can click on to get more information,” Ethan explains to Peggada.
By choosing the exact location, you get the name of the tree and a brief description, links to sites with more information about the species, a link to street view and reviews already left by other users.
And while the project began with fruit trees in public places, in some parts of the world it also covers beehives, public water wells and even garbage cans with excess food waste.
Padaria Portuguesa’s Christmas campaign is run in partnership with Refood, with the aim of attracting new volunteers to get more people involved in the fight
Whether it’s a small party or a big event. At a wedding or company team building activity. Food brings people together at the table and
This article addresses an action that promotes change towards more inclusive, safe, resilient and sustainable cities and communities, helping toreduce the adverse environmental impact of cities.
Esta publicação também está disponível em: Português (Portuguese (Portugal))
Para estar a par de tudo o que acontece na área da sustentabilidade, consumo responsável e impacto social.