Led by the Polytechnic Institute of Coimbra, the AGROvila project aims to promote and shorten circuits with the support of a national digital platform accessible to all local producers and consumers.
The School of Agriculture of the Polytechnic Institute of Coimbra (IPC) is developing a national digital platform to encourage the creation of short-circuit consumer communities, with benefits for both parties.
The initiative is part of the AGROvila,a project that aims to connect family producers directly to consumers, guaranteeing fair remuneration, transparency in the process and valued territorial food systems.
The platform will function as “a functional, innovative and inclusive online marketing system”, accessible to all local producers and consumers, virtually recreating the old street markets and corner grocery stores and “thus marking a new era in promoting the consumption of local and seasonal products”, the IPC said in a statement sent to the Lusa news agency.
As part of the project, contributions from family farmers and consumers of fresh produce are being collected through a questionnaire.
Producers are asked to share their points of view and indicate how they can be supported in their family business. Consumers are asked to share their preferences and concerns about buying fresh produce online.
The questionnaires will make it possible to gather information “directly from the two types of future users of the AGROvila platform”, on the buying and selling of agri-food products “and the level of acceptance of some possible potentialities” of the initiative. The results obtained will be integrated into the final proposal for the short-circuit agri-food business model.
“The data collected will be fundamental, both for the creation of the platform and so that it meets the needs of all those involved and becomes an innovative instrument for connecting family producers and consumers,” the note reads.
According to the project’s website, it also includes activities such as the development of the AGROvila solution – data models, smart models, gamification and a web/mobile platform; raising awareness and involving local farmers and consumers and their organizations; training activities for farmers and technicians from producer organizations to apply the tool; and identifying organizational systems that make it possible to continue the pilot projects and replicate them.
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