Artists who use nature sounds in their songs can independently include “Nature” in the list of artists. With the Souns Right Project, part of the profits will be distributed to environmental conservation programs.
“Sounds Right” is the new global initiative that allows artists to credit “Nature” as an artist on the main streaming platforms, including Spotify and Apple Music, when they use sounds from the natural environment in their music. Part of the royalties will go to conservation projects.
Launched by the United Nations Museum – UN Live (a branch of the UN that aims to engage people – especially young people – through pop culture), the project aims to start a global conversation about the value of nature and inspire millions of fans to take environmental action. The project is expected to involve more than 600 million individual listeners and raise 40 million dollars in the first four years.
“It’s a way of saying to artists: ‘We all use sounds like seagulls, waves and wind. Why don’t we pay royalties to nature?” Brian Eno tells the BBC he who remixed his collaboration with David Bowie (“Get Real”) for the project, using the cries of hyenas and wild pigs.
“From Colombia to India, via Norway, Venezuela, Kenya, Denmark, the United Kingdom, the United States and Indonesia, there is a truly global selection of artists taking part and highlighting natural sounds from a wide range of ecosystems around the world,” the press release reads.
Artists who have contributed songs, new or remixed, to the first wave of releases include London Grammar, MØ, AURORA, Tom Walker, Anuv Jain, Bomba Estéreo, Blinky Bill, Navicula x Endah N Rhesa, Los Amigos Invisibles and Ellie Goulding. The playlist is called “Feat. NATURE” and is available at Spotify.
Nature’s “artist page” on Spotify and the initiative’s website will feature environmental recordings, from rainforests to ocean sounds. “The dream is that any artist interested in collaborating with nature can visit our website, download samples of nature and tag nature in their tracks, with a portion of the royalties donated to high-impact conservation initiatives,” Gabriel Smales, program director for Sound Rights at UN Live, explained to the BBC.
For these tracks, at least 70% of the profits will finance conservation programs, says Smales. The donations and royalties from Sounds Right will be distributed by the non-profit organization EarthPercent (co-founded by Brian Eno) to support biodiversity restoration and conservation projects in threatened ecosystems worldwide.
These projects will be chosen under the guidance of an independent expert advisory panel made up of representatives of indigenous peoples, environmental activists, biologists and conservation finance experts.
“The initiative comes at a critical time. Wildlife populations have declined by an average of 69% in the last 50 years and it is estimated that at least 1.2 million species of plants and animals are at risk of extinction. Sounds Right seeks to reverse our extractive relationship with the natural world, while recognizing nature’s contribution to the creative industries,” says the press release.
Sounds Right is currently focused on funding organizations operating in the regions of India, Indo-Burma, Myanmar, the Philippines, the Atlantic Rainforest, the Tropical Andes, Madagascar, the Indian Ocean Islands and Sudaland.
The initiative will also encourage fans to take follow-up measures, such as recording birds singing in the morning for biomonitoring purposes.
“It’s one of the most powerful ways to reach people in their daily lives and get them talking about the biggest issues of our time, including biodiversity conservation,” said Gabriel Smales, speaking to NPR.
The Nature Restoration Act aims to reverse the degradation of Europe’s natural habitats. Portugal was one of the countries to vote in favor of the
This article addresses an action that promotes the protection, restoration and sustainable use of terrestrial ecosystems, sustainable forest management, combating desertification, droughts and floods, halting and reversing soil degradation and halting biodiversity loss.
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