{"id":40995,"date":"2024-03-25T12:09:36","date_gmt":"2024-03-25T11:09:36","guid":{"rendered":"https:\/\/peggada.com\/france-approves-pioneering-bill-to-fight-ultra-fast-fashion\/"},"modified":"2024-03-26T17:59:08","modified_gmt":"2024-03-26T16:59:08","slug":"france-approves-pioneering-bill-to-fight-ultra-fast-fashion","status":"publish","type":"post","link":"https:\/\/peggada.com\/en\/france-approves-pioneering-bill-to-fight-ultra-fast-fashion\/","title":{"rendered":"France approves pioneering bill to fight ultra-fast fashion"},"content":{"rendered":"\t\t
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France is making history when it comes to clothing production. The main measures include a ban on advertising cheaper textiles and an environmental tax on low-cost items. The bill now goes the Senate to be voted.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The French parliament has approved a series of strict measures to limit disposable, mass-produced and low-cost fashion – which falls into the category of ultra-fast fashion, with Shein and Temu being the best-known examples.<\/span> <\/span><\/p>\n

Fast fashion advertisements will be banned, producers will be obliged to inform consumers about the environmental impact of their production and sanctions will be imposed on low-cost clothing to cover their environmental impact, making them less attractive.<\/span><\/p>\n

Starting next year, a surcharge of \u20ac5 per item of clothing with a large ecological footprint is planned, which will increase to \u20ac10 by 2030. However, the fee cannot exceed 50% of the price of the item. <\/span><\/p>\n

The fines will be used to subsidize French producers of sustainable clothing,<\/strong>enabling them to be more competitive, and to fund waste management, clothing repairment awards and public awareness campaigns.<\/span><\/p>\n

The bill, presented by deputy Anne-C\u00e9cile Violland of the Horizons party, was passed unanimously, but still needs to be voted on in the Senate before becoming law. France could thus become the first country in the world to legislate to limit the excesses of ultra-fast fashion. <\/span><\/p>\n

According to the news agency AFP,<\/a>the French clothing market has been flooded with cheap clothes imported from Europe (from brands such as Zara and H&M) and China (such as Temu and Shein, which produces 7 200 new garments a day, according to Violland), while several national brands have declared bankruptcy. <\/span><\/p>\n

The aim is to limit the pollution associated with cheap, imported clothing, promote environmental protection, encourage the reuse and repair of clothing to combat the culture of waste and, at the same time, safeguard the French textile and haute couture industry by curbing the unbridled pace of fast fashion. <\/strong><\/p>\n

To determine what constitutes “fast fashion”, France will apply criteria such as the volume of clothes produced and the speed of rotation of new collections. The exact criteria will be published in a decree when the law comes into force.<\/span><\/p>\n

“Ultra-fast fashion is an ecological disaster: the clothes are badly made, bought in large quantities, rarely worn and quickly thrown away,” said Christophe B\u00e9chu on the social network X. The deputy supports the proposal to ban advertising for fast fashion products, including through social media influencers, and to establish ecological sanctions for clothing.<\/span><\/p>\n

B\u00e9chu is also in favor of fast fashion brands providing more information to consumers about the environmental impact of their clothing and argues that they should encourage consumers to reuse items.<\/span><\/p>\n

However, the French Minister for the Ecological Transition, Christophe B\u00e9chu, recalled in an interview with franceinfo that “everyone is responsible” for their consumption.<\/span><\/p>\n

The bill comes at a time when the French Environment Ministry announced that it would propose a ban on the export of used clothing in the European Union, in an attempt to tackle the growing problem of textile waste.<\/span><\/p>\n

In 10 years, the number of garments sold annually in France has increased by one billion, reaching 3.3 billion products (more than 48 per inhabitant), according to the ecological organization Refashion.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Author: Sofia Vila Flor<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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She might have chosen to study Meteorology and Oceanography, but ultimately pursued Communication. And that's fine because if they don't get their weather predictions right, she wouldn't be the one to change that. She started by looking for sustainable ideas and projects for the university, and since then, she has never stopped (who stops, really?). She loves to watch tv shows, but she watches few because she is demanding. You don't need much to convince her to embrace new, \"greener\" habits and challenges.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You can see more of Sofia's articles here.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Related articles<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sustainable Development Goals \ud83c\udf43<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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This article promotes an action that encourages the reduction of waste generation<\/strong> through prevention, reduction, recycling, and reuse.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u27a1\ufe0f To discover more businesses that are aligned with Sustainable Development Goal 12 “Sustainable Production and Consumption” click here<\/a>. <\/p>\n

\u27a1\ufe0f For news, tips and interviews about this topic, click here.<\/a><\/p>\n

\u27a1\ufe0f Want to know more about the 17 United Nations Sustainable Development Goals? Click here<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

France is making history when it comes to clothing production. The main measures include a ban on advertising cheaper textiles and an environmental tax on low-cost items. The bill now goes the Senate to be voted. The French parliament has approved a series of strict measures to limit disposable, mass-produced and low-cost fashion – which […]<\/p>\n","protected":false},"author":1,"featured_media":32225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[540],"tags":[553,666,3778,2842,555,2843],"class_list":["post-40995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-clothing","tag-fast-fashion-en","tag-france","tag-sdg-12","tag-second-hand","tag-sustainable-development-goal-12"],"_links":{"self":[{"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/posts\/40995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/comments?post=40995"}],"version-history":[{"count":0,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/posts\/40995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/media\/32225"}],"wp:attachment":[{"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/media?parent=40995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/categories?post=40995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/tags?post=40995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}