{"id":34069,"date":"2023-07-19T13:27:03","date_gmt":"2023-07-19T12:27:03","guid":{"rendered":"https:\/\/peggada.com\/kindology-the-project-that-allows-everyone-to-take-care-of-their-mental-health\/"},"modified":"2023-10-12T15:01:11","modified_gmt":"2023-10-12T14:01:11","slug":"kindology-the-project-that-allows-everyone-to-take-care-of-their-mental-health","status":"publish","type":"post","link":"https:\/\/peggada.com\/en\/kindology-the-project-that-allows-everyone-to-take-care-of-their-mental-health\/","title":{"rendered":"Kindology. The project that allows everyone to take care of their mental health"},"content":{"rendered":"\t\t
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Kindology is a project that promotes access to mental health care by offering psychology appointments to those who can’t afford them.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Each Portuguese is absent from work for an average of eight days a year due to mental health issues. What’s more, each person spends an average of 15.8 days a year in the workplace unable to be productive because of mental health problems.<\/p>\n

It was based on these figures that Joana Namorado and Jo\u00e3o Costa realized they had to do more for those who need to take care of themselves and don’t do it because of stigma or financial reasons. “We want to make this topic as normal and accessible as possible,” CEO Jo\u00e3o tells Peggada.<\/p>\n

That’s how Kindology was born<\/a>This is a community of psychologists that only works online (for the time being), with prices that are more affordable than those usually charged, and in which the chosen model allows the money raised on one side to be used to pay for consultations for those who are unable to do so.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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On the site you will find options for different therapies and a list of 29 psychologists available, with different skills.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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This desire to do more is not new. At the end of 2020, in the midst of the pandemic, Joana and Jo\u00e3o created an Instagram page called “Dear Santa Claus”<\/a>, through which they answered letters sent by people to a supposed Santa Claus. “We realized that people opened up more easily in this model than they would in front of a psychologist,” says Jo\u00e3o. At the same time, it allowed us to become aware of the need for a response that is still not enough. “We received 900 letters in three weeks. At the time, we put our daughter to bed at 9pm and stayed up until 3am answering the letters,” she recalls.<\/p>\n

It was then that they created a first sketch of what Kindology is today, initially with psychology appointments ranging from \u20ac0 to \u20ac50, so that everyone could pay what they could. However, they quickly realized that this model would not be sustainable for the company and reformulated the structure, so Kindology is now a brand.<\/p>\n

“We created Kindology with the idea of being a brand dedicated to mental health,” he explains. That’s why on the website you’ll find information on mental health, the possibility of making appointments, and also a store with merchandising to take Kindology and mental health to the streets. They come in various designs with messages such as “Be kind to all kinds” or “You matter no matter what”, so that everyone can take mental health to heart. And for every sale, 20% of the turnover helps to finance appointments for those who can’t pay.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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You can find merchandising for the brand on the Kindology website.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Currently, Kindology also has Susana Coerver in marketing and already hosts 29 psychologists in its network of professionals. <\/p>\n

There are individual and group sessions and you can choose the psychologist according to their area of expertise.<\/strong><\/p>\n

The project’s funding comes from these individual appointments and from the sale of merchandising, but mainly from the work they do with large companies, which are increasingly aware of the importance of mental health care for their workers.<\/p>\n

“We know that the SNS (Servi\u00e7o Nacional de Sa\u00fade, Portugal’s publicly funded healthcare system) can’t cope with all the demands and we want these companies to be allies of this public service,” adds Jo\u00e3o. <\/p>\n

With this system of circularity, which has always been at the heart of Kindology, for every five consultations, one is offered to those who can’t pay. “We don’t want the financial issue to be an obstacle to those who need something so essential and with such an impact.”<\/p>\n

The appointments are, for the moment, exclusively online, but Jo\u00e3o plans to set up offices for appointments all over the country – and, who knows, abroad too. “We want to take Kindology everywhere,” he concludes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Author: Marta Cerqueira<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Marta Cerqueira is from Minho and vegetarian. Luckily, she lives in Lisbon, where there is more tofu than sarrabulho.\nShe has been a journalist for over 15 years, the last of which writing about food and sustainability. Now, out of the newsroom, she continues to write whenever she can, be it in magazines, journals, post its, or on her Instagram page, which she uses to share a life divided between being a mom-person-foodie-traveler. Still, she created Peggada so she could write about what doesn't fit in a magazine, journal, post it or Instagram: a better world.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You can read more texts from Marta here.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Related articles<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"Chefs<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tChefs on Fire. In this festival, leftover food is transformed into energy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Here comes another edition of Chefs on Fire, one of the most important gastronomic festivals in the country. In addition to the sustainability actions that<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\"tradidan\u00e7as<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTradidan\u00e7as. Here comes the festival where dance protects the planet\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t28\/07\/2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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From July 31st to August 4th there will be another edition of the Tradidan\u00e7as festival, the one that gets everyone of all ages dancing for<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tRead More >>\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"greenpeace<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGreenpeace arrives in Portugal with a focus on protecting the oceans and fighting fires\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Greenpeace opens office in Portugal and brings the icebreaker Artic Sunrise. The organization’s focus will be on fighting fires and protecting biodiversity, especially the oceans.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tRead More >>\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sustainable Development Goals<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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This article addresses an action that promotes the reduction of inequalities<\/strong>, empowerment, and the social, economic, and political inclusion of all, regardless of age, gender, disability, race, ethnicity, origin, religion, or economic or other status. <\/strong> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"\u27a1\ufe0f\" To discover businesses that are actively working to contribute to this Sustainable Development Goal, click here<\/a>.<\/h5>\n
\"\u27a1\ufe0f\" To read news, interviews or tips related to this Goal, click here<\/a>.<\/strong><\/h5>\n
\u27a1\ufe0f Want to know more about the 17 United Nations Sustainable Development Goals? Click here<\/a><\/h5>\n
<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kindology is a project that promotes access to mental health care by offering psychology appointments to those who can’t afford them. Each Portuguese is absent from work for an average of eight days a year due to mental health issues. What’s more, each person spends an average of 15.8 days a year in the workplace […]<\/p>\n","protected":false},"author":1,"featured_media":31972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[540,2894],"tags":[3544,2856,3545,3547,3546,2897,2898],"class_list":["post-34069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-projects","tag-kindology-en","tag-marta-cerqueira-en","tag-mental-health","tag-psychologist","tag-psychology","tag-sdg-10","tag-sustainable-development-goal-10"],"_links":{"self":[{"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/posts\/34069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/comments?post=34069"}],"version-history":[{"count":0,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/posts\/34069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/media\/31972"}],"wp:attachment":[{"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/media?parent=34069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/categories?post=34069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peggada.com\/en\/wp-json\/wp\/v2\/tags?post=34069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}